Below are the steps that you need to take in order to create amazing articles for your blog:
1. Always start the process by doing keyword research. You would want to make sure that you'll be able to address the specific needs and demands of your potential clients. So, know the keywords that they're using on Google to get an idea on the exact information that they're looking for. You're free to target those highly competitive keywords but you must realize this; more competition means lower chances of getting your articles listed on the top 10 search page results.
2. Write how-to and tips list type of articles. Years of doing blogging and article marketing have made me realized that online users are more likely to open an article if it contains tips or comprehensive step-by-step guide. This is because these people are going online looking for help on how to do things on their own. So, as much as possible, write at least one how-to or tips list type of article per day. I can guarantee you that this will help you boost your traffic in no time.
3. Keep it short and simple. Keep in mind that you're writing for online users who are coming from different countries and who are using other languages aside from English. It's your job to help them easily understand the points that you're trying to get across. One of the best things that you can do (aside from using translation plug-in) is to write using simple language. Write as if your audience is a 10th grader. This is the technique I'm using and it has helped me easily get through to my prospects.
4. Use images and illustrations. Unlike when you're trying to publish articles on article marketing sites, you can actually use images, graphs, and illustrations when you're writing for your own blog. So, take advantage of this. This will help you break your text and make your content look more enticing to read.
5. Use conversational tone. One of the things that you would like to achieve when writing articles for your blog is to make that much-needed connection with your audience. You would want them to feel that they're talking to somebody who knows where they are coming from so you can easily build trust. It would help if you keep your tone friendly and conversational. It's okay to inject humor once in a while, to ask questions, etc. to engage your readers.
6. Link your articles. You would want your visitors to stay more than a couple of minutes when they visit your blog. The longer they stay, the better your chances of converting them to regular visitors. One of the best ways to do this is by linking your articles to other articles on the same topic to promote further reading.
7. Deliver great information. There's no doubt in my mind that your blog will become the talk of the town if you strive to share nothing but amazing information each time you tap on your keyboard. Offer expert advise (your readers will love you for this), answer frequently asked questions, and share trade secrets and insider tips. These are the things that you need to do to easily be known as the best resource person in your niche. That's exactly what you want to happen, right?
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